Public investment and lab automation-
- Post-Covid policies boosting diagnostics and automation
- New PCR lab commissioned in Lagos to expand testing
Shift towards domestic and regional manufacturing
- Policy push to reduce import dependency
- Nigeria’s medical lab guild urging local production of reagents and equipments
Case Study: Cassona Expands Advanced Imaging Access in Nigeria
Cassona’s approach demonstrates a scalable market-entry model that combines device deployment, skills development and accessible financing. In February 2025, Cassona Global Imaging installed a Neuviz Ace SP 32-slice CT scanner at St. Mary’s Catholic Hospital in Gwagwalada (Abuja), improving access to advanced diagnostic imaging for the surrounding community. To reinforce this upgrade, Cassona partnered with Neusoft in April 2025 to train over 70 radiographers, radiologists and medical physicists in dose optimisation, CT operations and advanced imaging techniques. In parallel, the company introduced affordable 24-month financing plans, enabling smaller hospitals to acquire high-end imaging systems without heavy upfront costs.
"Platforms like World Health Expo (WHX) are pivotal for creating actionable strategies and investments that will shape the future of healthcare in Nigeria."
- Senator Ipalibo Harry Banigo Chairman, Senate Committee on Health
Emerging Segments and High-Growth Product Categories
Key market gaps & how distributors can turn these into growth opportunities
Source: hpvcentre.net : Human Papillomavirus and Related Cancers, Fact Sheet 2023
Key takeaways and next steps
West Africa’s healthcare market continues to accelerate across high-demand segments such as diagnostic imaging, cardiology, laboratory diagnostics and digital health solutions. World Health Expo attendees have the opportunity to interact directly with buyers, distributors and healthcare professionals from across the West African region, allowing them to understand real market needs, procurement priorities and partnership opportunities. Attendees also gain first-hand insights into the healthcare landscape, regulatory structures and investment trends that are crucial for gaining a foothold and thriving in West Africa’s healthcare sector.
In this context, World Health Expo 2026 in Lagos serve as the region’s most strategic platforms for market entry, buyer engagement and knowledge-building. Hospital procurement heads, laboratory owners, distributors, government decisionmakers, clinicians, specialists and medical researchers attend World Health Expo to explore state-of-the-art products while simultaneously gaining critical market intelligence that informs strategic decisions. The events facilitate high-value connections with manufacturers and overseas suppliers, helping attendees secure distribution partnerships, understand emerging opportunities and build a strong pipeline within West Africa’s rapidly growing healthcare ecosystem.
"Distributors that combine device supply + service + financing will capture the fastest-growing margin pools in emerging markets."
Moving Forward:
World Health Expo 2026 stands out as a preferred platform for visibility and opportunity, enabling early-career professionals, entrepreneurs and institutions to discuss projects, test ideas with diverse audiences and receive meaningful feedback. Its exhibitions, networking and matchmaking activities help attendees spark collaborations, access support networks and accelerate professional and organisational growth.
A redefined perspective on women’s health must include biological, social, and gender variables, embracing inclusiveness for all individuals. Empowering women with access to quality care enables informed decision-making, resilience, plus opportunities for education along with economic participation. Healthier mothers build stronger households and foster thriving societies. Collaboration across sectors is essential to drive innovation, amplifying women’s voices in research as well as development, in addition to ensuring accessible and ethical healthcare solutions. Policies that promote innovation, incentivise investment, and foster regulatory support can sustain these advancements.
