WHX Leaders
Speakers Hall of Fame
Mr. Brian de Francesca
Group Chief Executive Officer, MAVEN
Brian de Francesca is an award‑winning healthcare systems strategist and Group CEO of MAVEN, with more than 30 years of international experience strengthening the foundations of hospitals and health systems. Educated at Johns Hopkins and holding an MBA, he created FOUNDATION – a practical framework that standardizes and stabilizes how organizations work so they become safer, more efficient, and more profitable. FOUNDATION is the starting point for genuine AI readiness and cyber resilience, ensuring that digital investments deliver measurable value. Brian has led major transformation programs across the GCC and globally and is a frequent speaker on why leaders must “fix the foundation first” before investing in technology or growth.