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Dubai's leading wellness healthcare exhibition

World Health Expo

Wellness meets the wider healthcare market

235,000+
Professional visits
4,200+
Exhibitors
195+
Countries represented
90,000+
Unique attendees

Why attend?

See how prevention is changing healthcare

Wellness is no longer separate from the healthcare conversation. Prevention, behaviour, technology and lifestyle are playing a greater role in how organisations think about long-term health.

WHX gives you a wider view of where the market is moving.

  • <p>Follow the shift towards prevention</p>

    Follow the shift towards prevention

    See how healthcare organisations and wellness providers are approaching earlier intervention and healthier lifestyles.

  • <p>Find new products and services</p>

    Find new products and services

    Explore solutions designed around wellbeing, prevention, lifestyle health and ongoing health management.

  • <p>Understand changing consumer expectations</p>

    Understand changing consumer expectations

    See how demand for more proactive and personalised approaches is influencing healthcare and wellness services.

  • <p>Connect wellness with clinical care</p>

    Connect wellness with clinical care

    Meet organisations working across healthcare, technology and life sciences to understand where wellness fits into a more connected patient journey.

Explore the growing wellness market

See who is exhibiting at WHX

Choose the ticket that fits your role

Standard

For networking and product sourcing

A strong option if your priority is understanding products, companies and developments across the exhibition floor.

Advantage

For sourcing plus market insight

Ideal if you want exhibition access alongside content covering new care models, healthcare business, technology, innovation, Healthspan and cross-border healthcare.

Platinum Ticket

For a wider learning experience

Adds the full premium content programme, including Visionary Stage discussions across public health, healthcare economics and wider system priorities.

You may also be interested in

WHX Tech

26-28 January, 2027

If your work intersects with AI, digital health, data, healthcare technology or new models of care, WHX Tech brings together innovators, healthcare organisations and technology leaders focused on the practical application of digital transformation.

It provides another perspective on how research, technology and healthcare priorities are coming together in practice.

Why exhibit?

Put your wellness brand in front of the healthcare market

WHX gives wellness companies a route into a much broader audience than a traditional consumer event, connecting you with healthcare organisations, buyers, distributors and potential partners.

  • <p id="isPasted">Reach healthcare buyers</p>

    Reach healthcare buyers

    Present your products and services to organisations exploring new approaches to prevention and wellbeing.

  • <p id="isPasted">Find commercial partners</p>

    Find commercial partners

    Meet distributors, providers and businesses looking to expand their wellness offering.

  • <p id="isPasted">Build credibility within healthcare</p>

    Build credibility within healthcare

    Position your organisation alongside providers, life sciences companies, technology businesses and established healthcare brands.

  • <p id="isPasted">Understand where the market is moving</p>

    Understand where the market is moving

    Hear what healthcare organisations and consumers increasingly expect from preventive health and wellness solutions.

Tech in the Middle East

Download the 2027 Exhibitor Brochure

Discover how exhibiting at World Health Expo Dubai can help you connect with global healthcare buyers, generate new business opportunities and position your brand at the centre of the healthcare industry.Download the 2027

Exhibitor Brochure to explore audience insights, exhibiting opportunities, sectors, partnership options and everything you need to plan your participation.

WHX Insights

Wellness is becoming a bigger part of the health conversation

AI in healthcare: Navigate the path from promise to practice

Strategic framework for deployment, governance and ROI — essential insights for healthcare leaders driving digital health innovation from the Future Health Summit

The Science of Longevity: Living Better, Longer

In conversation with Dr. Mishkat Shehata and Garineh Serpekian.

WHX Insights

Why healthspan matters as much as lifespan

Life expectancy has doubled in the past century, averaging around 73 years worldwide, but healthy life expectancy lags by nearly a decade.

Learn more about World Health Expo

We’ll send you a short series of emails introducing WHX. After that, you’ll receive updates tailored around the event and opportunities most relevant to you.

Explore more sectors at WHX

  • Medical Equipment & Devices

  • General Services & IT Systems

  • Pharma & Biotech

  • Longevity

  • Orthopaedic & Rehabilitation

  • Infrastructure

  • Laboratory

  • Disposables & Consumables

  • International Halls

  • Imaging & Diagnostics

Frequently asked questions

Yes. Wellness forms part of the wider World Health Expo experience, bringing preventive health, wellbeing, lifestyle medicine and wellness technology closer to the broader healthcare ecosystem.

This gives wellness organisations and professionals opportunities to engage with healthcare providers, buyers, technology businesses and other industry stakeholders.

Wellness increasingly intersects with healthcare through prevention, lifestyle medicine, healthy ageing, nutrition, physical activity, mental wellbeing and technologies that help people manage their health.

At WHX, the sector sits alongside clinical care, life sciences, technology and other healthcare areas, helping visitors see those connections in a wider context.

Yes. WHX 2027 includes a dedicated Wellness & Longevity sector as part of the wider healthcare exhibition in Dubai.


Visitors can explore wellness products, services and technologies while connecting with the broader healthcare industry.

Relevant areas include preventive health, lifestyle medicine, wellness technology, consumer health, nutrition, fitness, sleep and recovery, mental wellbeing, personalised wellness and healthy ageing.

The sector is relevant to wellness professionals, healthcare providers, buyers, distributors, retailers, technology companies, investors and organisations exploring prevention, consumer health and healthier ageing.


Yes. Wellness businesses can exhibit at WHX to reach healthcare buyers, providers, commercial partners and other organisations interested in preventive health and wellbeing.