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Where the world of pharma and biotech meets

Scale your pharma and biotech business globally

Connect with buyers, distributors and healthcare decision makers actively sourcing new medical technologies across global healthcare markets.

USD 542B
Global medical devices market, 2024
USD 887B
Global forecast by 2032
6.5% CAGR
Global market growth through 2032
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A global market ready for growth

Pharma and biotech companies are under pressure to scale faster, secure strategic partnerships and accelerate commercial growth across increasingly competitive global markets.

This guide explores the market forces shaping pharma and biotech growth, the challenges companies face when expanding internationally, and how World Health Expo helps exhibitors connect with buyers, distributors, policymakers and procurement leaders actively seeking new partnerships and solutions.

Inside the guide

  • The commercial barriers pharma and biotech companies face when entering new markets
  • How to accelerate pipeline, partnerships and market access
  • Why global demand for pharma and biotech innovation is increasing
  • How World Health Expo supports commercial growth and expansion
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WHX Dubai

Scale your pharma and biotech business globally

Discover how World Health Expo connects pharma and biotech companies with buyers, distributors, policymakers and healthcare decision makers driving investment, partnerships and commercial growth across global healthcare markets.

Download Pharma and Biotech Market Guide

Global demand is accelerating

Healthcare systems worldwide are expanding, with sustained investment in infrastructure, digital health and advanced medical technologies.

This growth is driving increasing demand for innovative medical devices across both public and private healthcare sectors.

World Health Expo gives exhibitors direct access to this demand in one place.

USD 887B
Forecast global market size by 2032
6.5%
Global CAGR, 2025 to 2032
USD 100B+
Global connected healthcare technologies market

The challenges suppliers face

Scaling into new healthcare markets comes with real barriers.

Challenge 1

Long procurement cycles

Hospital and government purchasing processes can stretch deal flow over 12 to 24 months, delaying revenue and tying up commercial resources.

Challenge 2

Fragmented regulation

Approval pathways differ across FDA, EMA, NMPA, PMDA and emerging market bodies, making it difficult to scale quickly without local expertise.

Challenge 3

Finding the right distributor

Identifying and securing partners with the right reach and reputation is critical, but often time consuming and resource intensive.

Challenge 4

Pressure on price and ROI

Competition from global manufacturers is intensifying, placing pressure on pricing, positioning and return on investment.

Where Pharma and biotech business gets done

World Health Expo brings together the global healthcare industry in one place, creating a platform designed for commercial outcomes.

Connect with buyers, distributors, procurement leaders and healthcare decision makers actively seeking new products, technologies and partnerships.

Generate pipeline, accelerate commercial growth and position your business at the centre of global healthcare purchasing.

90,000+ unique attendees

4,200+ exhibiting companies

195+countries represented

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